Brett Moneta

Email and Splash Page

Challenge: Create an interactive experience with email and landing page that would appeal to the customers of both AT&T and Starbucks while fitting into the brand of each.

Solution: Using a creation metaphor to build on the partnership.

CHALLENGE: Create an interactive experience with email and landing page that would appeal to the customers of both AT&T and Starbucks while fitting into the brand of each.

SOLUTION: Using a creation metaphor to build on the partnership.
corporate communications

This newsletter was created for CompuCom Systems. It was distributed in print and on the company Intranet. The newsletter continued to be the only source of communication for thousands of company employees. Months after I resurrected the company’s Intranet, management saw the value and rebuilt its marketing department.

This newsletter was created for CompuCom Systems. It was distributed in print and on the company Intranet. The newsletter continued to be the only source of communication for thousands of company employees. Months after I resurrected the company’s Intranet, management saw the value and rebuilt its marketing department.
Brett Moneta

If you need web content created , a menu written, a video script developed or an RFP response edited, Brett is the writer for you. From He’s a creative media professional with a wide range of real experience, from copywriting to hands-on video production. His sweet spot is in interactive and email but you can [...]

If you need web content created , a menu written, a video script developed or an RFP response edited, Brett is the writer for you. From He’s a creative media professional with a wide range of real experience, from copywriting to hands-on video production. His sweet spot is in interactive and email but you can call him for direct mail, newsletters and brochures too.

To learn more about the projects he has worked on, use the arrows and choose a project or browse the navigation at the top of the page.
international magazine ad/advertorial

Peace Software is one of New Zealand’s largest employers. Like other companies, they find it difficult to bring in young new talent. After going to a University, most young people go abroad on an overseas experience. Peace put together a full page ad, along with a mock editorial interviewing one of their new employees. The [...]

Peace Software is one of New Zealand’s largest employers. Like other companies, they find it difficult to bring in young new talent. After going to a University, most young people go abroad on an overseas experience. Peace put together a full page ad, along with a mock editorial interviewing one of their new employees. The goal of this piece was to convince young people to get a jump start on their workplace competition by getting experience at Peace Software right away.
college splash page

CHALLENGE: AT&T wanted to design a landing page that would reach the College Market. SOLUTION:This page was designed with a live flash demo built in to show two students chatting online in a social network type setting.

CHALLENGE: AT&T wanted to design a landing page that would reach the College Market.

SOLUTION:This page was designed with a live flash demo built in to show two students chatting online in a social network type setting.
content redesign

CHALLENGE: MattressFirm.com had not been altered in several years. The goal – to build trust with consumers by educating them. SOLUTION: a complete content overhaul, with a new product catalog that standardized mattresses across product categories, giving customers an informed choice. After substantial research, I was able to create a completely new taxonomy and content [...]

CHALLENGE: MattressFirm.com had not been altered in several years. The goal – to build trust with consumers by educating them.

SOLUTION: a complete content overhaul, with a new product catalog that standardized mattresses across product categories, giving customers an informed choice. After substantial research, I was able to create a completely new taxonomy and content for the product catalog.

Mattress Firm
magazine

CHALLENGE: Abbott Labs was lacking in public presence. SOLUTION: My firm’s recommendation was to advertise its corporate citizenship in a national magazine as one of the top companies for working mothers.

CHALLENGE: Abbott Labs was lacking in public presence.

SOLUTION: My firm’s recommendation was to advertise its corporate citizenship in a national magazine as one of the top companies for working mothers.
super bowl contest web site

HEB is a regional grocery chain with a strong following in Texas. We developed a complete microsite with an email response and a Super Bowl commercial featuring Emmitt Smith. It was extremely high-profile and overwhelmingly successful, with over 300 homemade commercials submitted. Below is a sample of the videos page on the site. I suggested [...]

HEB is a regional grocery chain with a strong following in Texas. We developed a complete microsite with an email response and a Super Bowl commercial featuring Emmitt Smith. It was extremely high-profile and overwhelmingly successful, with over 300 homemade commercials submitted.

Below is a sample of the videos page on the site.

I suggested they add the viral element. Seen here is the email response page.
e-Newsletter (email and landing page)

Up To Speed is AT&T’s largest interactive product, a customer loyalty newsletter sent out to the entire AT&T email database – about 5 million people. From the time I took the product over, the newsletter set records across all interactive properties. The Email returned with a 30% open rate and a 5% click through rate. This is extremely high for almost any email. The landing page contains little or no “hard sell,” just general entertainment and informational content. It consistently sold more than any product email on a regular basis.

SUCCESS STORY:
Up To Speed is AT&T’s largest interactive product, a customer loyalty newsletter sent out to the entire AT&T email database – about 5 million people. Their goal: take it to the next level.
From the time I took the product over, the newsletter set records across all interactive properties. The Email returned with a 30% open rate and a 5% click through rate. This is extremely high for almost any email. The landing page contains little or no “hard sell,” just general entertainment and informational content. It consistently sold more than any product email on a regular basis.

…and the corresponding landing page/ Newsletter

Brett can be contacted by email